myWorld 360 at DMEXCO 2019
The Digital Marketing Expo & Conference, or DMEXCO for short, once again attracted the most significant decision-makers working in the digital, marketing and innovation sectors to Cologne in September 2019. myWorld 360 participated in this event just as in recent years and had their own stand so that approximately 40,000 trade fair visitors could familiarise themselves with the brands of the myWorld group of companies.
Keen interest in myWorld
The myWorld 360 team was responsible for the idea behind the stand, its design and set up and managed to attract keen interest from visitors. Accompanying informational material and branded goodies ensured that the guests could take home a memento from the trade fair, reminding them of the myWorld Group's brands.
Research networks and trends
Alongside presenting and informing, networking was a fundamental component of DMEXCO. The myWorld stand provided a pleasant atmosphere in which to exchange views or to have a slightly more in-depth chat with business partners. On the other hand, the representatives of myWorld 360 took the opportunity to inform themselves about the latest trends and developments whilst wandering around the trade hall in Cologne.
Exciting future prospects
Jörg Singer, CEO of myWorld 360, says: “Just like every other year, the DMEXCO 2019 proved to be an exciting event yet again - not only for us, but also for the entire sector. I'm pleased that we were able to present the brands of the myWorld group of companies, including Cashback World, one of the most substantial international Cashback platforms as well as the marketplace myWorld.com with its millions of products, in such an attractive fashion. This led to many an interesting conversation and plenty of new business contacts. This and the chats we had with existing business partners provide an exciting perspective for the future. DMEXCO demonstrated to me that our business sectors are in keeping with the trends currently present on the international market.”